Pricing Strategies and Their Impact on Consumer Buying Behavior: An Empirical Study of Kathmandu’s Organized FMCG Retail Market. GMMC Journal of Interdisciplinary Studies, [S. l.], v. 14, n. 1, p. 90–110, 2025. DOI: 10.3126/jis.v14i1.88308. Disponível em: http://gmmcjournal.edu.np/index.php/journal/article/view/118. Acesso em: 24 jan. 2026.