Functional And Humanistic Clues As Determinants of Consumer Loyalty: A Study of Fast Food Restaurant Business, Pokhara. GMMC Journal of Interdisciplinary Studies, [S. l.], v. 14, n. 1, p. 52–70, 2025. DOI: 10.3126/jis.v14i1.88306. Disponível em: http://gmmcjournal.edu.np/index.php/journal/article/view/116. Acesso em: 24 jan. 2026.